There are many benefits for businesses who utilize email marketing. Some of the top reasons are the low cost and ease of creation. But it’s also a great way to target those who have an interest in the business brand. There are many companies who provide email marketing services. When comparing the top email marketing platforms iContact and AWeber are often in the top five.
Each company offers pricing models based on the number of contacts you email. AWeber is a little bit cheaper than iContact, but they’re very close. Both companies offer phone, chat and email support; however, iContact is the only one that offers a form for users to communicate with each other. Both companies offer test runs of their email system, iContact is free and requires no credit card to be on file while AWeber charges $1 and requires you to cancel the service if you don’t like it. Both marketers offer email newsletter templates, signup forms and all of the normal stuff although iContact is the only one of the two who allows image hosting and the ability to create and send surveys, while AWeber is the only one to offer shopping cart integration. Both email marketers offer integration of their services.
Email marketing will continue to be a popular form of marketing. When looking for an email marketing provider be sure to compare their services because depending on your goals it will make a big difference which vendor you go with.