Information regarding back-end tools for marketing can be found all over the internet. A great place to learn more is by visiting digital marketing blogs like Moz Blog, copyblogger, Content Marketing Institute, and Marketing Land.
Information about various types of social media marketing has an abundance of information available online. With the large number of bloggers on the internet who like to help users learn more about different types of social media there is a lot of invaluable information shared online.
In this day and age it is important for every business to have their own website. For most small to mid-size businesses that more than likely includes using a Content Management System (CMS) to help manage the website which makes it the most important part of your digital marketing package. The other important tools for digital marketing vary by industry. If you’re an online blogger Pinterest and other social media channels can’t be beat. If you’re a medical office email marketing might be a better option. If you’re a business selling items online then an affiliate program might be best for you.
To help decide which back-end program is best for your business you should ask yourself who your target market is, where they spend their time on the internet, what content do they want or need, and why do we want to create content for them? When you’ve answered those questions you should be able to figure out how to meet those needs.