Pinterest is a very popular social media platform that offers different account types for individuals and businesses. There are many features offered to business accounts that are very useful including analytics, rich pins, future tools, promoted pins and buyable pins for business accounts, This all comes with a different Terms of Service between the two and different settings such as use of a business name rather than a person’s name.
The analytics tool for business accounts allows businesses to review the activity on the Pinterest account and activity from your website. To get access to analytics for what has been pinned directly from a business’s website they would need to confirm the website to establish an official link between the site and Pinterest.
The added advertising opportunities are valuable to businesses because they can pay to have their pins seen by more people. The pins look the same as every other pin on Pinterest so people don’t feel like they’re being spammed. Pins can also be created that have a buy option so that users can buy items directly from the site.