EverSewn

Brand Management

Managed daily supply chain operations during a challenging period. Reduced returns by 60% by providing new training to support staff andn implemented Zendesk for improved customer service and knowledge base access. Established and maintained relationships with retailers, including small sewing shops, Walmart, and JOANN’s; and created an Amazon Brand Registry and Storefront. Redesigned the brand and developed new products, and new B2B and B2C marketing strategies based on data analysis. Managed the budget, inventory, and supply management.